Two weeks ago I wrote a post about when you should (and shouldn’t) invest large sums of money in your business. This post discusses a related point; an interesting benefit of starting off in business when you’re nearly broke. Yes,…
I visited the Kennedy Space Center in Florida last month. It was incredible. The rockets are massive. The fuel tanks alone reach tens of stories into the sky. In addition to their size, rockets are complex. The first space…
The distinction between working ‘on’ instead of ‘in’ your business is well-known. Here’s the basic idea: You want to work on your business as much as possible. This means strategizing how to enter a new market, planning how you’re going…
You’ve got $20,000 to start a new business. Do you spend it on a massive marketing campaign in week one? No. You don’t. You’d lose all the money. How about taking that $20,000 to the stock market. You want to maximize…