How To ‘Own’ Difficult Tasks

How To ‘Own’ Difficult Tasks

Any animal can endure but how do you ‘own’ the uncomfortable things you need to do?   You can beat a dog with a stick and it will live. It will whimper and whine and be afraid. As soon as…

Pay More For Product Quality, Pay Less For Everything Else

Pay More For Product Quality, Pay Less For Everything Else

When you sell physical products it’s sometimes tempting to cut costs by paying less for the products you buy from manufacturers.   If you can save $.27 per unit by using cheaper or thinner materials or cutting out some product…

Selling Does NOT Create Value

Selling Does NOT Create Value

When you sell something to someone, you haven’t created value or wealth. You’ve only transferred it.   When you sell a product to a customer you’re transferring wealth from them to you with the promise that a greater, similarly tangible…

You Must Gain The Point-of-Contact Advantage

You Must Gain The Point-of-Contact Advantage

In a society of markets, institutions, entities, and lots and lots of people, we must interact with others, often in brief points-of-contact.   Salespeople sell things to customers. Customers buy products from companies. Companies hire new employees. Entrepreneurs pitch ideas…