Nomadic Entrepreneurs: Here’s A Great Way To Connect With Your Customers
Without physically meeting up on a regular basis, it can sometimes be challenging to show your customers how committed you are to their success. If they rarely see your face and your main means of communication are text based it can be a challenge to bring depth to the business-client relationship.
It's just a fact that the people you work with will give you less leeway and be less trusting if they don't feel they know who you are. If you're just an email address, they aren't going to think... "Don't worry, I know John is a good person, I'm sure he'll work it out."
If you lived in the same town as your client, building a level of trust would be as simple as inviting them to dinner. When you're location independent, that invitation wouldn't make sense unless you attached two round-trip plane tickets.
Connecting with clients on the road may be a challenge in some ways.
But... is it possible to leverage your location independence to proactively build trusting relationships with your clients?
Postcards: Not Just For Family Anymore
In business today, it's common knowledge that a letter says something much more personal than an email. When it comes to 'thank you' notes, a handwritten message shows that you invested the time to write, stamp, and send a note. Therefore, the note is important. Therefore, the client is important!
Today, I walked to the post office in Hanoi and bought four postcards. Each had a beautiful picture of Vietnam on the back and enough space to write a personal message.
I wrote out a hand-written note to each of my top four clients thanking them for their business. I let them know how much I appreciated working with them and I added a personal anecdote to each letter.
Receiving a handwritten letter is a special event for most people nowadays. Getting an unexpected postcard from the far side of the world is pretty darn cool!
As digital nomads, we have a unique opportunity to create this experience for our customers. Someone living in the same town needs to wait for vacation to have this opportunity.
If you've just completed a project successfully a postcard can tighten a relationship with an already happy client. If you haven't connected with a client in a few weeks a postcard is a unique way to get them excited to reconnect via email.
Hyper Efficient Messaging And Strong ROI
Sending a postcard is a highly personalized act and requires thought and consideration on the part of the sender. It makes great business sense as well.
How much money would you pay to give one of your best customers a unique and memorable experience they've probably never received in a business setting before? Would that be worth $20 to you? I know I'd pay that much.
Sending a postcard costs almost nothing! Today in Hanoi I spent $1 per each postcard I sent back to the United States. (shipping included)
With this $1 investment I can...
1. Send my customer something from the far side of the world. (Always exciting)
2. Write them a handwritten note
3. Give them a beautiful scenery shot that they won't want to throw away.
The only 'real' investment is your own time. And that shows that you care.
Action Step For Nomads:
Send at least one postcard to one of your best customers. Write a personal message saying 'Thank You' and make sure the card has a cool picture on the back.
Wait for them to get it, and see what kind of response they give you.
Comment here about your experience. We want to know what happened!