Stop Selling Perfect
Everyone is trying to stand out by selling ‘Perfect’.
They have the perfect ‘done for you’ course teaching you how to make money without working.
They have the ‘perfect’ investment with no risk and massive returns.
They have the ‘perfect’ face cream to make you look 10 years younger.
Just hand over your money and your problems will be solved.
The Truth Is…
They may really have a course that teaches you how to make money trading FOREX. They may really have an investment that’s worth looking into. They may really have a face cream that feels nice and makes your skin shine.
But it’s not as ‘perfect’ as they say. They know it’s not really perfect, but they know that by saying it is, they’ll get more students, investors, or customers.
Standing Out In A ‘Perfect’ Crowd
You may be selling a course. You may have a business that needs investment. You may have a product you want to sell. How do you stand out when everyone else is already selling a ‘perfect’ product?
Stop selling perfect!
Everyone else may be pushing the envelope but you don’t need to.
In a world where everyone tries to sell ‘perfect’, you can choose a different USP (unique selling proposition) – Honesty.
Yes, dishonesty can sell products. But it doesn’t build relationships. Intelligent, discerning students, investors, and customers (the kind you want to work with) won’t be fooled. In fact, your ‘perfect’ sales pitch may decrease trust with people who know that in reality, perfection doesn’t exist.
Being brutally honest about what you sell will decrease it’s perceived value but the increase in trust makes up for it and makes you stand out.
Back When I Sold Advertising Space…
I was an advertising sales rep for a few months two years ago. During my first month on the job I tried to enthusiastically ‘dress up’ the ad packages we sold. I always used the ‘highest estimates’ when telling prospects how good our platform was. I sold $0 of advertising space. Exhausted, I took out the hype. I started telling people the ‘average estimates’ that were smaller but that I knew represented the most probably outcome. I sold $20,000 of space and brought the company a few long-term clients.
When I sold the ‘average estimates’ the deal didn’t look as good but the ‘trust’ factor was so much higher.
Sell The Truth
Why not sell what you actually have?
Taking customer’s money and giving them a bad product may be a ‘quick win’ for you but the long-term damage is a bad reputation, angry clients, and possible a 90% refund rate. (A common figure in online courses)
You may get investors if you promise an impossible return and don’t explain the risks but the truth will come out eventually.
The deal or the product won’t look as good when you explain the flaws and risks but you may be surprised to find that you get more sales.
It is stressful to sell something dishonestly. Conversely, it feels great to earn money from people who want to give it to you and who are fully informed. This is true whether you work a job, sell a product, or pitch investors.
Be the breath of fresh air for your customers and investors and take the weight of dishonesty off of your shoulders.
Don’t sell perfect. Sell something real and acquire real customers.
Don’t pitch perfect. Pitch the real investment and get real investors who know the real story.
You can build real relationships and create real trust that will really help you out in the long-term.